Learn to shift your mindset from seeing yourself as a product to seeing your potential as a buyer. Far too often job seekers position themselves as a product where recruiters get to weigh the pros and cons of hiring them. This leads to a sense of disempowerment, and poor decision-making. When you learn how to position yourself as a buyer of the position for hire, you are more effective at communicating your capabilities, skills and competencies. In this program, we show you how to shift mindset from product to buyer, and teach you how identify, articulate, and transfer your skills from one area to many other areas of work. Being marketable is all about knowing how to create a unique position in the recruiter’s mind; thereby, creating a lasting impression. Moreover, it leads to a win-win outcome as the “Fit” between you and the new position can be more effectively discerned.